Corporate email signatures. Centrally deployed and managed email signature templates that provided end users with the flexibility they need while providing brand managers with control over the visual representation of their brand.
It was my one-man show so I did everything, starting with an idea and turning it into a profitable business.
While consulting for several large, global law firms in San Francisco I repeatedly had clients ask me for a solution to the problem of providing a company-wide, branded and standardized email signature.
At the time, we were all weary of self-created magenta signatures in Comic Sans. The brand managers I worked with knew these email signatures were a missed opportunity to convey the brand, but there were really no good technology solutions available.
I would end up building one-off solutions that would fill the client’s immediate need. As my solution grew more robust and full-featured, I eventually turned it into a product that I could market and sell on its own.