I’m not sure who organized this event, but they tried to give away 1000 iBooks for $50/each at the fairgrounds in Richmond, Virginia. If you watch the video it seems like they decided who got them by who could run the fastest across a parking lot to get in line. Sounds pretty crazy, babies pulled from trampled strollers, grandmas and old guys in walkers being knocked down and trampled. Seems to be very effective at getting fat people to run though. Never seen so much fat moving that quickly.